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🛋️ Bart Simpson would make a great copywriter

What copwriters can learn from The Simpsons. Plus, a clever ad strategy from Heinz.

🛋️ Bart Simpson would make a great copywriter

The Simpsons chalkboard gag

The chalkboard gag, where Bart repeatedly writes the same sentence on the school chalkboard as a punishment, parallels the concept of copy work.

What is copy work: Copying well-written texts by hand. It's like practicing by imitating the best examples.

Benefits of copy work:

  • Become better at understanding language patterns, grammar, and style.

  • Physical writing engages cognitive processes that enhance understanding and retention of the material.

  • Stimulates creativity by exposing you to different writing styles.

  • Improves your ability to identify components of great advertising because it forces you to spend more time thinking and analyzing great ads.

While it may be challenging to immediately see the benefits of copy work, committing to it a few times per week will undoubtedly improve your skills. Try incorporating it into your routine.

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