What I like:

• Excellent curiosity-based headline. Makes the audience read on.

• The “buyer” is wonderfully sold as someone who is passionate about craftsmanship, which makes the product more appealing because the creator cares about product quality.

• The copy tells a story of the buyer’s journey towards crafting an excellent product, which is more engaging than simply stating features. Importantly, the story supports why the product has excellent quality.

• They’re not over-selling the product. Instead of a boastful claim, they acknowledge that their goal is to double their hankerchief sales.

To me, this ad makes me feel like this business does hard, honest work - which is exactly what I want as a customer.

🐇 Hopper’s brilliant creative strategy

Hopper does some nice things with its creative strategy.

First, they use imagery that its audience is familiar with seeing on their phones, such as a Twitter post: