🧲 High Converting Lead Magnets

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Author

Ryan Ferguson
February 25, 2024

🧲 How to create high converting lead magnets

Look at this ad 👇

Lesson: Offer something that moves your audience closer to their desired state.

This “Homes List” adds value by helping the audience towards their goal of becoming a homeowner.

Current state: Renting
Desired state: Homeowner

🤔 How to identify their desired state

Write down each step from now until their goal:

  1. Assess your finances

  2. Get pre-approved for a mortgage

  3. Find homes for sale in your price range 👉 We’re here!

  4. Visit homes

  5. Make an offer

  6. Home inspection & appaisal

  7. Finalize mortgage

  8. Closing

  9. Move in

Each step has lead magnet potential.

Choose a step that your audience is most excited about. This is where you will capture attention and generate leads.

It’s more fun browsing beautiful homes and dreaming about what life will feel like than thinking about the details of a home inspection.

Purpose of lead magnets: To get prospects into your sales funnel and start a conversation.

Therefore, a lead magnet does not have to directly relate to your service.

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