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- 📝 Why ClickFunnels uses long-form copy
📝 Why ClickFunnels uses long-form copy
And when you should focus more on copy vs. creatives.
Ryan Ferguson
March 10, 2024
📝 Why ClickFunnels uses long-form copy
Why do some companies write paragraphs of primary text while others have just a single sentence or a short bulleted list?
Dr. Squatch: 28 words on average per Facebook ad primary text.
ClickFunnels: 133 words on average per Facebook ad primary text (+375%).
(👆 Based on a random sample I took.)
What’s going on here?
The reason is really important for advertisers to understand and has to do with the type of product the company sells.