This Rolex ad teaches some powerful lessons about advertising luxury products:

Emotional appeal: Associate your product with qualities your customers desire. For Rolex, those qualities are power, inluence and prestige.

Subtle endorsement: Create a sense of exclusivity and trust by implying that important people use your product.

Iterate on winning ads: If it worked once, it will likely work again. Create variants and experiment with new copy and visuals.

Here’s a variant:

♟️ Strategy: Scale with location callouts

Here’s a Meta strategy that’s working really well right now, especially in the lead generation space 👇

Start by testing creatives in an ABO campaign with best copy:

Then horizontally scale the winner into a CBO with location callouts, where each ad set targets a different county. Something like this:

For us, it’s one of our most profitable campaign types. Here’s how one on those campaigns has performed from January 2024 until today:

🧠 Clever ad of the week

Here’s another one using a similar concept:

🏆 Placement of the week

🗣️ Quote of the week