🖱️ Clever tactics for stopping the scroll

This headline & copy combo is amazing.

It’s great because the headline challenges a common belief and contradicts itself by having very long body copy.

Readers don’t expect ads to look like this, which is another reason it stands out and captures attention. Ads usually have images, limited copy, and strong CTAs.

This one doesn’t.

The advertiser uses the format as a tactic to make the ad more appealing.

Here’s a similar example where formatting is used effectively: