This is a classic print ad.

Here’s why it works:

• Popular idiom: “Money talks” is a known and memorable phrase that catches attention.

• Clever twist: “We translate” builds on the idiom and introduces the value proposition - understanding complex financial information.

• Minimal text: This makes the headline stand out and emphasizes the headline’s impact.

Become a top 1% media buyer by identifying funnel bottlenecks

Inexperienced media buyers often simplify their advertising funnel to a single KPI:

ROAS (Return on Ad Spend) = Revenue / Ad Spend

(Some instead use the inverse: Cost of Marketing = Ad Spend / Revenue)

However, a funnel is made up of multiple stages, each with its own unique conversion rate. Potential customers can drop off at any stage for a variety of reasons.

What sets top-tier media buyers apart is their ability to precisely identify the stage in the funnel where a bottleneck exists, diagnose the root cause, and implement a strategy to remove that constraint.

This seemingly simple problem-solving skill is what separates the best from the rest, and mastering it will make you an invaluable asset to any media buying team.

Our funnel looks like this: