The photo above is not an ad but I think it would be an effective creative because it:

• Clearly demonstrates the product differentiation without over-explaining;

• Tells a story about how the lumber industry has evolved over time; and

• Audience is able to self-identify how this might benefit them.

It communicates so much with so little.

🎯 How to write compelling direct response ads

This Lawn Doctor ad is an excellent example for us direct response advertisers.

First of all, the copy checks all of the boxes: