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🍫 The Sweet Success of M&M's Iconic Slogan
Apr 14, 2024

🍫 The Sweet Success of M&M's Iconic Slogan

How to create a powerful & clear message that resonates with your audience.

Ryan Ferguson
Ryan Ferguson
🚗 How to create iconic ads with universal appeal
Apr 07, 2024

🚗 How to create iconic ads with universal appeal

Just like the famous "Think Small" Volkswagen ad from 1959.

Ryan Ferguson
Ryan Ferguson
💪 Attract customers by making your product the hero
Mar 31, 2024

💪 Attract customers by making your product the hero

Dr. Bronner's, Bombas and Ritual are great examples of "hero" marketing in action.

Ryan Ferguson
Ryan Ferguson
✈️ How American Airlines Shaped Advertising in the 1940s
Mar 24, 2024

✈️ How American Airlines Shaped Advertising in the 1940s

With visual storytelling, strong hooks and post-war excitement for travel.

Ryan Ferguson
Ryan Ferguson
🗃️ How to scale social ads like Hubspot and afford a $6,880 CAC
Mar 17, 2024

🗃️ How to scale social ads like Hubspot and afford a $6,880 CAC

Why Hubspot pays $6,880 per customer & their FB ad scaling strategy.

Ryan Ferguson
Ryan Ferguson
📝 Why ClickFunnels uses long-form copy
Mar 10, 2024

📝 Why ClickFunnels uses long-form copy

And when you should focus more on copy vs. creatives.

Ryan Ferguson
Ryan Ferguson
📗 Acquiring 23 million users with Facebook ads
Mar 03, 2024

📗 Acquiring 23 million users with Facebook ads

Blinkist likely spends $1 million+ per month on Facebook to acquire customers.

Ryan Ferguson
Ryan Ferguson
🧲 High Converting Lead Magnets
Feb 25, 2024

🧲 High Converting Lead Magnets

Get more opt-ins with better offers.

Ryan Ferguson
Ryan Ferguson
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