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🍫 The Sweet Success of M&M's Iconic Slogan
Apr 14, 2024

🍫 The Sweet Success of M&M's Iconic Slogan

How to create a powerful & clear message that resonates with your audience.

Ryan Ferguson
Ryan Ferguson
πŸš— How to create iconic ads with universal appeal
Apr 07, 2024

πŸš— How to create iconic ads with universal appeal

Just like the famous "Think Small" Volkswagen ad from 1959.

Ryan Ferguson
Ryan Ferguson
πŸ’ͺ Attract customers by making your product the hero
Mar 31, 2024

πŸ’ͺ Attract customers by making your product the hero

Dr. Bronner's, Bombas and Ritual are great examples of "hero" marketing in action.

Ryan Ferguson
Ryan Ferguson
✈️ How American Airlines Shaped Advertising in the 1940s
Mar 24, 2024

✈️ How American Airlines Shaped Advertising in the 1940s

With visual storytelling, strong hooks and post-war excitement for travel.

Ryan Ferguson
Ryan Ferguson
πŸ—ƒοΈ How to scale social ads like Hubspot and afford a $6,880 CAC
Mar 17, 2024

πŸ—ƒοΈ How to scale social ads like Hubspot and afford a $6,880 CAC

Why Hubspot pays $6,880 per customer & their FB ad scaling strategy.

Ryan Ferguson
Ryan Ferguson
πŸ“ Why ClickFunnels uses long-form copy
Mar 10, 2024

πŸ“ Why ClickFunnels uses long-form copy

And when you should focus more on copy vs. creatives.

Ryan Ferguson
Ryan Ferguson
πŸ“— Acquiring 23 million users with Facebook ads
Mar 03, 2024

πŸ“— Acquiring 23 million users with Facebook ads

Blinkist likely spends $1 million+ per month on Facebook to acquire customers.

Ryan Ferguson
Ryan Ferguson
🧲 High Converting Lead Magnets
Feb 25, 2024

🧲 High Converting Lead Magnets

Get more opt-ins with better offers.

Ryan Ferguson
Ryan Ferguson
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